What Is a Trigger Lead?
Trigger Leads, a Controversial Practice
In short, trigger leads are rightfully viewed by mortgage experts, including the BestQualify team, as a corrupt and malicious practice that preys upon home buyers.
The national credit bureaus (Experian, TransUnion, and Equifax) are responsible for gathering financial data regarding the payment history and tradelines of potential borrowers who have applied for credit. These bureaus are the culprits behind the trigger lead machine that inundates borrowers with unsolicited phone calls, direct mail, and other forms of evasive contact.